FIFA Club World Cup, Morocco 2022™
Tangiers, Morocco
February 1st, 2023
Opening Ceremony - Sport‍
50 000
A black icon representing a person.
Project development:
5 weeks
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Outstanding Event Award - 16th Heavent Awards, Cannes 2024

The Club World Cup was one of those projects that are rife with challenges, and in which creativity, team spirit, methodology and experience prove absolutely crucial.

Designing, producing and delivering a major ceremony in five weeks is a huge challenge. Equipping an empty stadium with all the technologies needed for a spectacular show is another. Writing, directing, choreographing, casting and producing costumes for performers, and producing original content were just some of the challenges we relished taking on!

It's a rare, and therefore all the more remarkable, feat to produce, in such a short space of time, a show on such a large scale, in which narrative and artistic expression interact with the world of sport.

Bearing a positive message of openness and respect, this surprising and poetic ceremony made a lasting impression, both in Morocco and internationally. Four complementary threads underpinned this dynamic, contemporary event: its human dimension, its pace and energy, its omnipresent and radiant light and, finally, an explosion of colour.

The ceremony was a testament to Morocco's love of football, while also offering a good dose of cultural added value by giving spectators an insight into the country's heritage and commitment to the values of openness and respect.

This successful venture marked our first collaboration with our talented Moroccan partners, the events agency Avant Scène.

The best judge of our work is the public, so we'll leave you with their words: "The FIFA Club World Cup kicked off in Tangiers on Wednesday with a breathtaking and colourful spectacle that showcased a diverse, ancient, modern, open, hospitable Morocco that is passionate about football."